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martedì 31 gennaio 2012

THE SELECTISM - CAMO (Italy) Autumn/Winter 2012 – Full Looks


Slightly early, we know, for a full look, but Italy’s CAMO could not resist sharing. As we mentioned from Pitti, the new CAMO collection works around the “Casino” theme based around those all important chips.

CAMO’s “Casino Collection” asks for you to “bet on yourself.” The four main colors of casino chips influence more than 100 garments in the collection – their largest collection yet. Be it a card game inside your home, pub, or casino, CAMO reminds us that risk is important.

lunedì 30 gennaio 2012

HYPEBEAST - Camo 2012 Fall/Winter "Casinò Collection"


Italian brand Camo have unveiled a stylish menswear collection dubbed “Casino” for Fall/Winter 2012. Each piece is crafted with the utmost care that creates a mysterious and private aesthetic. Asking for wearers to “bet on themselves,” the four main colors of casino chips influence more than 100 garments in the collection. The result is a collection as exciting as hitting a five game parlay in Las Vegas.

JOU JOU VILLEROY - Interview#2_Camo_Play By The Rules



Betting and believe in themselves, take risks to succeed in achieving their dreams, just like the one started five years ago by Stefano Ughetti, one of the creators of the brand made ​​in Italy Camo, which presents at Pitti Immagine 81 the tenth series Casinò Collection. After the early hours which will be placed in the game?

Scommettere e credere in se stessi, rischiare per riuscire a realizzare i propri sogni, proprio come quello iniziato cinque anni fa da Stefano Ughetti, uno dei creatori del brand made in Italy Camo, che presenta in questa edizione del Pitti immagine 81 la decima collezione Casinò Collection. Superata la fase iniziale ora quale posta ci sarà in gioco?

venerdì 27 gennaio 2012

CAMO - Fashion Week Paris - Camo Casinò Collection F/W 12 Performance










Camo Casinò Collection F/W 12 Performance

Paris
22 - 01 - 12
5 Rue Sainte Anastase

sponsored by Peroni - Bionade


RFREIZEIT - 5 итальянских марок на Pitti Uomo


Cовершенно новая для нас марка CAMO представила весьма интересную коллекцию. Нам удалось пообщаться с дизайнером CAMO, Стефано Угетти, который рассказал об истории молодого бренда, а также о том, что каждая коллекция носит определенное название, в котором и заключен смысл линейки. К примеру, коллекция Осень/Зима 2012 называется «Casino», как выразился сам дизайнер ему хотелось передать настроение и образ азартных людей. Летняя коллекция, которая совсем скоро появится в магазинах, наоборот, носит название «River», она более спокойная и отсылает к настроению человека, который наблюдает за течением жизни также, как за течением спокойной реки.

STYLE BUBBLE - Itty Bitty Pitti A/W 13-12 - Camo


Why are most trades hows formulaic and stale? Because they don't normally have the kind of space that Pitti Uomo gets to cover at the Fortezza de Basso, where in open space, designers can just set up a guerilla installation in an instant. Camo's very elegant gamblers started a game of poker at sunset. Steve will be dissecting all the details of the label's A/W 13-12 collection in the next few days.
Long johns get colourful with the strangely named Chic Appeal collection by the traditional Italian sock company DePio. The name does induce the cringe, but the socks are beautiful and I'm definitely convinced by the layers of warming knitted leggings, shorts and socks.

mercoledì 18 gennaio 2012

CAMO - Live Performance Of Camo Casinò Collection


FIRENZE

YOU ARE INVITED
TO A LIVE PERFORMANCE OF CAMO CASINÒ COLLECTION WEDNESDAY 11 JANUARY, AT 15.00 PM
GIARDINO DELLA FORTEZZA PITTI IMMAGINE UOMO

PARIS

LIVE PERFORMANCE OF CAMO CASINÒ COLLECTION SUNDAY 22 JANUARY, AT 19.00 PM GALERIE LUC BERTHIER

ASPECTS OF COOL - Camo Fall/Winter 2012 Collection


From Italian label Camo comes an early look at their Fall 2012 collection. The casino theme of the lookbook is very fitting for the collection as the goods are featured in more muted tones that have this mysterious and private demeanor to them. “Our advice is to bet in yourself and to gamble your right card. Everyone has to be a rounder in own life, taking all the risks to success about family, job and love.



WAX WANE - Dispatches From (capusle): Camo


Camo is infamous for their Annual Poker Game, a spectacle in the center of all the action at Pitti Uomo in which four models sit around a poker table, dressed in all Camo and play a few hands of poker. This demonstration is not only a really smart way to show off a collection, in a plaza surrounded by photographers, but also embodies the playful spirit that defines the brand. Camo’s Autumn/Winter 2012 line, titled the Casino Collection thrives off the details. Designer Stefano Ughetti utilizes elongated collars, contrast piping and other small design tweaks to place the distinct Camo stamp onto classic garments.







For me, the standouts from this diverse collection were the items that pulled strongest from Italian influences. Belted Cardigans in a variety of patterns brought the classic casual Italian style to the forefront of the collection. Ughetti was wearing a navy version that showed how the cardigan drapes to just the right length to appear comfortable, without bordering on femininity.





The double breasted sportcoat seems to be a staple in nearly every collection this year, but Camo modified their version to really separate it from the sea of other DB’s. Constructed in a deep blue hue, Camo’s double breasted appears almost as a workwear interpretation of this timeless garment. The two by two buttoning style and shorter cut add to the distinct appeal of this sport coat.


Turtlenecks are notorious for being suffocatingly stiff, but Camo’s version is anything but. The contrast collar and ribbing break up the typical monotony that characterizes most turtlenecks.




THIS HEARTS ON FIRE - Camo Fall/Winter 2012


Check out the Fall/Winter 2012 collection from Italian menswar line CAMO.

True Italian style is the cultivated appearance of effortlessness. Sprezzatura, they call it. But this studied casualness isn’t just for riding bikes down Milanese back streets. Sometimes sprezzatura needs a little time in nature. Based in Biella, in the foothills of the Alps, Camo utilizes local craft and fabrics to combine Italian aesthetics with rugged wearability.

Check out the Fall/Winter 2012 menswear line from CAMO in the look book images below. For more information and images, check out CAMO‘s official brand site.

lunedì 16 gennaio 2012

THE SELECTISM - Pitti – CAMO “Casino Collection” Autumn/Winter 2012








We have discussed the CAMO brand for seasons now. The young Italian fashion line, which happens to have no retail presence in the United States, delivers their finnest collection yet for Autumn/Winter 2012. Their “Casino Collection” asks for you to “bet on yourself.” The four main colors of casino chips influence more than 100 garments in the collection – their largest collection yet. Be it a card game inside your home, pub, or casino, CAMO reminds us that risk is important.

Here’s a view from their annual open air card game in the heart of Giardino Della Fortezza where Pitti is held. What we havent shown you is their hat work with Barbisio. We’ll share it shortly.

Photography: Jeff Carvalho

UNTITLEDV - PITTI immagine 81^ _ Camo fall/winter 2012/2013 _ reportage







Nella sezione Touch! ho incontrato Stefano Ughetti e il Team di Camo al completo, brand made in italy originario di Biella. Mi hanno presentato al collezione "Casinò" per l'autunno/inverno 2012-2013, che viene collocata in un istante di tempo idefinito nel passato dove i protagonisti si incontrano nel tavolo verde e richiano: la vita, il lavoro, le relazioni sociali, la loro immagine, l'amore etc. Rischiare è la parola chiave per la stagione invernale 2012-2013, che si articola all'interno dei capi classici e delle nuove proposte del brand. Ho apprezzato la collezione per lo stile pulito e i tagli particolari, ma soprattutto per i dettagli e i tessuti ricercati usati da Stefano Ughetti. A breve il Lookbook e i fit dei singoli capi di cui vi ho postato solo un assaggio.

FRIZZI FRIZZI - Pitti | Camo preview






Dall’acqua santa al demone più infido.
Dopo la spirituale Soul Collection Camo passa dall’altra parte della barricata e si butta sul gioco d’azzardo (di gran attualità, tra l’altro: popolo di scommettitori, illusi e truffatori che non siamo altro) con la Casinò Collection.

Le atmosfere – decisamente più vicine a quelle de La Stangata che non a Casino di Scorsese (con gli sgargianti abbinamenti camicia+giacca di De Niro), al viaggio psichedelico di Paura e Delirio a Las Vegas (pure lì le camicie a fantasia non scherzavano) o al più “leccato” Ocean 11 - ti portano in club privati per soli uomini (o quasi: ce n’è anche per la donna, ma non ti anticipo niente fino al post con tutta la collezione), aria fumosa e bicchieri sempre mezzi pieni, tavoli da poker e da biliardo e attorno eccentrici viveurs disposti a giocarsi tutto in una puntata, scaramanticamente ossessionati dai piccoli dettagli che, tradotti in abbigliamento e traslati nel 2012/13, significano chicche come il fermacravatta incorporato nella camicia, “polsini” ai pantaloni al posto di orlo e risvolto, gilet da pescatore che vanno benissimo pure per le fiches.

RUGGEDMAN - Pitti – CAMO “Casino Collection” Autumn/Winter 2012


We have discussed the CAMO brand for seasons now. The young Italian fashion line, which happens to have no retail presence in the United States, delivers their finnest collection yet for Autumn/Winter 2012. Their “Casino Collection” asks for you to “bet on yourself.” The four main colors of casino chips influence more than 100 garments in the collection – their largest collection yet. Be it a card game inside your home, pub, or casino, CAMO reminds us that risk is important.

Here’s a view from their annual open air card game in the heart of Giardino Della Fortezza where Pitti is held. What we havent shown you is their hat work with Barbisio. We’ll share it shortly.

Photography: Jeff Carvalho/Selectism.com

REAL NOB - Best of Pitti Uomo 81 - Camo



Camo Casinò Collection F/W 2012-13

PORHOMME - Camo-fallwinter-2012-Casino-Collection


From Italian label Camo comes an early look at their Fall 2012 collection. The casino theme of the lookbook is very fitting for the collection as the goods are featured in more muted tones that have this mysterious and private demeanor to them. “Our advice is to bet in yourself and to gamble your right card. Everyone has to be a rounder in own life, taking all the risks to success about family, job and love.” Look for more detail shots in the weeks ahead as Camo will be on display at the (capsule) tradeshow.

WATM - CAMO Collection S/S 2012


CAMO est une jeune marque créée par l’italien Stefano Ughetti en 2011. Abréviation de camouflage, la marque ce veut être un concept d’art de vivre mais également un concept de vêtement fait main. Un style classique mais innovant avec des modèles variés et un large choix de coloris du meilleur gout. Voilà un bref aperçu de ce qui ferra parti de la collection printemps/été 2012.

TAYANDHERGAY - Camo



Camo is an italian brand whose designer is Stefano Ughetti.
Elegant, but easy to wear with strong expressive lines, colors and materials.
I appreciate how tailoring can still be modern and expressive.
The research in colors and fabrics comes from nature and the italian experience in this field.
The designer says he is designing for a person and he wants to celebrate his or hers personality.
I really like the outfits and the classic style, still fresh and contemporary.

martedì 20 dicembre 2011

mercoledì 14 dicembre 2011

REAL NOB - The Noble Garden - Camo




Arcadia, paradiso perduto, luogo d’elezione di amori destinato al piacere. Il giardino, che nel Settecento era scenario privilegiato per sollecitare emozioni e racconti romanzeschi, diventa oggi teatro di mode e passioni.
Nell’appena trascorsa primavera-estate 2011, D&G ha imbandito un pic-nic all’aria aperta, con giovani dell’upper class deliziati da una primaverile déjeuner sur l’herbe. Ma per le stagioni a seguire sono propriamente i giardinieri, floricoltori e orticoltori, i proprietari terrieri o, più in generale, gli amanti della natura a sfoggiare il loro savoir-faire.
La salopette viene scelta da Junya Watanabe e Bespoken, che fanno intravedere un mondo rustico votato alla fatica e alla praticità, tuttavia segnato da un’inconfondibile eleganza di stampo inglese. Dello stesso ramo anche Jeremy Scott, che fa sbocciare un atletico garzone che solletica la pruderie dei benpensanti, come il genuino guardiacaccia ne L’amante di Lady Chatterley. Invece Thom Browne realizza una versione più dark della salopette, da scienziato steampunk. Attenti ad un sapere enciclopedico JW Anderson per Topman Lens e Marlon Gobel, che riportano una lussureggiante vegetazione sui tessuti. Stefano Ughetti per CAMO fa letteralmente dell’acqua e della natura del biellese la sua fonte d’ispirazione, con una fedeltà quasi fotografica. Infine Riccardo Tisci per Givenchy guarda ai tropici e viene sedotto dai petali della strelizia, pattern delle sue stampe.
Percorrendo medesimi sentieri, a settembre è stato pubblicato "Il giardino nobile”, edito da Electa con Acqua di Parma, 13 esempi d‘eccellenza che rappresentano il sinonimo del giardino italiano. E se vi mancano i ferri del mestiere, questa è la chiave per creare il vostro mondo incantato: www.princejardinier.com

Article: Leonardo Iuffrida
Translation: Alessandro Mancarella